2023 - Loblaw Digital
Helios Design System
A replatforming of the Loblaw Digital technology stack presented us with the opportunity to unify our disparate digital experience ecosystem with a best-in-class headless design system. Enabling innovation at scale for Canada’s most expansive retail & loyalty portfolio.
2022 - Loblaw Digital
Order Dashboard
Showcasing the vision for a transformational new post-order experience meant developing an experience concept car. A storytelling prototype that propelled us from an ambiguous challenge to an experience-led feature roadmap.
2020 - Loblaw Digital
Auto Localization
Choosing a location is a required step for PC Express customers to shop online but causes unnecessary friction. Pre-selecting a location with auto-localization removed a major barrier and resulted in a significant increase in carts.
2020 - Loblaw Digital
Timeslot Selector
Launching a streamlined timeslot experience during a global pandemic meant rapidly responding to unprecedented use cases, but delivering significant customer value.
2019 - Freelance
ROH Cycling
After years of professional racing experience I joined Yuri Hrycaj in launching his personalized power based cycling coaching practice with a brand committed to energy, performance and racing spirit.
2019 - Loblaw Digital
PCExpress.ca
Optimizing onboarding, aiding awareness and designing the digital gateway to improve customer acquistion for Loblaw’s online grocery platform.
2017 - Loblaw Digital
noname.ca
With a mass awareness campaign focused on product quality the brands first ever digital experience is a candid extension of the iconic brand.
