Hello.hi.hey.yo.sup.

As Product Design Director at Brodie I have the opportunity to combine my passion for sports, design and community – contributing to scaling North America's fastest-growing adult sports brand. I work directly with our founder and senior leadership team to shape the product roadmap and guide our experience-led athlete focused strategy.

Prior to Brodie I spent over 8 years leading design and design teams at Loblaw Digital. Alongside my team I delivered a range of capabilities for the Loblaw enterprise, like our dynamic personalization platform, a best class multi-brand headless design system and internal tooling that empowers colleagues to confidently manage their everyday business workflows. I also had significant impact on our businesses, scaling our online grocery platform PC Express through exponential demand. As well as driving weekly user engagement on Canada's largest loyalty program PC Optimum™.

I have deep experience guiding the full-arc human centered product design process from discovery and research, interaction and UX design to design execution, creative direction, developer handoff and continuous iteration.

As a design leader I coach, mentor and manage designers on my teams. I empower designers through autonomy and transparency, direct communication and individual attention to their unique ambitions.

Before Loblaw Digital I worked at Saatchi & Saatchi Canada designing digital experiences for Toyota Canada across the Toyota, Lexus and Scion brands. I earned my design degree at OCAD University majoring in Graphic Design.

Outside of work you can find me watching football ⚽️, hanging with my wife & my dog, running, at concerts or enjoying time with friends and family at one of Toronto's amazing restaurants or bars. I have a passion for creativity beyond design with interests in sports, music, fashion and photography and an obsession with sneakers and hats.