Hello.hi.hey.yo.sup.

My team is responsible for developing platform capabilities for business lines and teams across the Loblaw enterprise. Our mission is to deliver personalized customer experiences with composable reusable tools. We work across our services delivering capabilities for our customer and colleagues. Our work helps our product teams ship new customer experience faster with modular front-end components leveraging a multi-brand design system. Gives our back office staff confidence with supportive storefront management tooling. Whilst empowering our marketers to scale personalized interactions with customers using dynamic personalization capabilities.

Previously to my platform role at Loblaw Digital, I helped scale our online grocery business PC Express, grow our UX team and develop my product design practice from Product Designer to Product Design Lead.

I have experience guiding the full-arc human centered product design process from discovery and research, interaction and UX design to design execution, creative direction, developer handoff and continuous iteration.

As a design leader I coach, mentor and manage designers embedded on teams across the organization. I aim to empower designers through autonomy and transparency, direct communication and individual attention to their unique ambitions.

Before Loblaw Digital I worked at Saatchi & Saatchi Canada designing digital experiences for Toyota Canada across the Toyota, Lexus and Scion brands. I earned my design degree at OCAD University majoring in Graphic Design.

Outside of work you can find me watching football ⚽️, hanging with my dog, running, at concerts or enjoying time with friends and family at one of Toronto's amazing restaurants or bars. I have a passion for creativity beyond design with interests in music, fashion and photography and an obsession with sneakers and hats.